Mobile First Is the “First Screen”

Mobile First Is the “First Screen”

Screens, screens everywhere, and not a moment to think… If you’re like most people, your field of vision is generally full of screens and you choose mobile first throughout the day. Televisions, laptops, tablets, smartphones… you’re almost always looking at one or more of these things. And when you’re not looking at a screen, you’re…

4 Steps to Building Better Customers

4 Steps to Building Better Customers

Anyone who’s been to Sonic knows what unmet expectations feel like. If you’re a small business owner, you’ve probably come to hate the verb “expect” more than any other. Customers have a whole lot of dreams about what you can deliver, and it’s all too easy to come up short when someone has their eyes to the sky. In the tech…

Marketing Based on the Customer Experience

Marketing Based on the Customer Experience

Business owners understand the value of having excellent service, but what else goes into making the perfect customer experience? Companies are beginning to realize that customer experience management is a real thing that needs careful attention, as it will bring in and maintain new leads and recurring revenue. Great customer service is an extension of any…

Engagement and Marketing

Engagement and Marketing

What’s the secret to success for today’s new business owners? Engagement. When it comes to marketing, the old approach of general advertising and pitching to customers just won’t work. Customers want to be engaged with, shown that they matter and know that you’re listening. Brands are learning that they must shift from mass marketing and…