Your Business Checklist

Overview

While there are some technical aspects involved with SEO that make a big difference, much of what determines your page ranking is really about common sense: the pages with the best content rise to the top of the rankings. There are many things you can do to make sure your site is well-optimized for search engines but that only gets you so far.

For the highly coveted words and phrases, if you want to rank well, you need lots of good, relevant, fresh content.

Optimized HTML

One area where we can really make a difference is through the HTML that is used to render your site. We focus on producing clean, semantic markup, that lets the Search Engine spiders and algorithms focus on your keywords and phrases rather than your site structure and design.

In particular, we focus on:

  • Page titles
  • Consistent and Search Engine Friendly URLs
  • Search Engine Friendly navigation
  • Good clean underlying HTML to prevent distractions
  • Keyword density in the content
  • The alt tag, image, and link names
  • Positioning of content in the HTML
  • Keywords in Header Tags

RIP Keywords and Description Metatags

It used to be that search engines would look at your keywords and description meta-tags to help determine what your site is about. Due to years of abuse, that is no longer true.

The description meta-tag is still used to determine what to display for the text that appears on the search engine, but neither it nor keywords have any bearing on your page ranking for the major search engines (Google, Bing/MSN/Live, Yahoo).

 

Content Freshness

Sites with regularly updated content perform better than static sites that rarely change. Having a news and/or blog page that is updated at least every two months can really help. The more frequent, the better.

Most sites that LogiFusion’s XPLORION platform builds are built using frameworks that include easy-to-use Content Management tools that make it easy for your people to add news, announcements, blogs, events, and more to keep your site good and fresh. With the addition of a mobile app, Facebook, and Twitter you will see much more traffic.

Inbound Links

Inbound links from relevant sites/pages are vital to your site’s ranking. Inbound links are best achieved by having articles/news published on industry-specific websites that point to your site.

A great way of creating Inbound links is to use major Social Networking sites. We’ve found Twitter and Linked-In Company and Individual Pages to be particularly effective.

Analysis

Now that you’ve put all this effort into making your site well-optimized, how do you know whether, or what, is working? That’s where analysis comes into play. Google Analytics and Google Webmaster Tools are fabulous tools for helping to figure out what is and isn’t working.

We’ll go through the various reports and see where your traffic is coming from, and where they’re going. We’ll track how many people are doing what you want them to do (purchasing an item, filling out a form, reading a story, etc) and what drew them to do those actions.

Paying for traffic – Online Ads, Offline Ads, CPC, and More

Free visits are best but sometimes, it is worth it to pay for ads that target the audience you want and bring them to the page you want them to see.

We can help you create and place ads in the best places and track the effectiveness of those ads.

SEO Services Designed For Your Business

Whether your business is big or small, new or established, Logifusion’s SEO marketing services guide you to a variety of benefits thanks to our approach. SEO uses strategic keywords and other aspects of your website to help your business rank higher in the search engines when people search for words associated with your services.

Logifusion offers a different path.

Our very first step anytime you retain our SEO services is to study everything about your business, your customers, your products, and your goals. This allows us to customize our strategies to your individual needs. It’s a mutually helpful arrangement between us in which your input is always valued and our work leads to results that could increase over time.

Overview of our SEO marketing services:

Content Optimization-  Because we are not simply an SEO company, we have multiple in-house specialists able to provide top-notch quality on demand.

Code Optimization- Logifusion builds your foundation and optimizes the code, enhancing your site for error-free operations, and keeping it secure along the way.

A faster site will also improve the user experience giving a professional feel to your team. It can actually help your site appear higher in search engine results as well because Google and others check site speed as part of calculating the legitimacy of sites.

Targeted Keyword Optimization- Anything a person searches in a search engine such as Google is a “keyword.” Keywords to help point the potential client to your site. It is important for these keywords to be covered in your article or page.

Link Building- The web is what links websites to each other, the more threads related to your location on the web, the more relevant and respected your site becomes. When you go to Google online you see text on the search engine that is a different color or underlined, it is a link to click on that will take you to another page on the internet.

Some sites are actually penalized for keyword stuffing or buying bulk link overloading services that jam your link into everything from Facebook to Amazon comments.  Once those SEO strategies are inevitably discovered, the sites using them are penalized. Not only will the money you paid to your SEO company be wasted, the penalties last for a long amount of time, damaging your extended success as well as brief term. Nothing can replace good content and a helpful website. Please take no shortcuts here as it will your gains strategically for the long-term growth of your business.

Logifusion has been around since 2003, and checking the domain is a good way to check how long they have been in business.

Logifusion’s SEO marketing services are designed to create organic, un-forced links to your site. Consider using press releases as a way to communicate services or products to your clients as well.

Beyond a typical SEO Company, Logifusion can provide:

• Extended Social Media Marketing

• Extended Content Creation and Management

• Extended Reputation Management

As Internet trends rise and fall, your SEO company needs to be adept at forecasting, checking, and tracking these changes as well as flexible and fast enough to adapt to them on the fly. Because our SEO marketing services extend beyond most others’ approaches, Logifusion is always ready to move to a better strategy to raise revenue for your business.

No matter what level of your company’s online presence is at today, Logifusion can help. Logifusion has been in business and process optimization services for over 20 years.