Make Cold Calling Work

It’s better to be lucky than good, right? People want to believe they are lucky but the truth is luck is not something that’s created; you can’t make your own luck. You have to earn everything, especially when it comes to your business and the business of referrals. Referrals are a direct result of the effort and excellent work done by you and your staff. Customers don’t refer their friends or networks just because – give them a reason. Create an excellent experience for your customers and it is guaranteed to pay off.

Table of Contents

 We’ve listed a few ways to help your customer experience and increase referrals below.


Make sure customers know about your product/service and have the knowledge they need to make informed decisions about your business. If a customer has realistic expectations based on good knowledge, they’ll always be satisfied when you deliver.


Under-Promise and Over-Delight. Reward your customers with special promotions, incentives, contests and opportunities. Give them the personal touch they deserve and what you would expect if you were in their shoes. When your customers know you appreciate them and are willing to reward your business relationship, they will be more than willing to make referrals your business.


Issues will come up, mistakes will be made, but the key is resolving them efficiently and accurately. Learn from the mistakes so you can avoid similar situations in the future. Don’t be afraid to apologize and ask for feedback so you can improve. Take their suggestions to heart.


The very best way to get a referral is to simply ask for one. Crazy, huh? Many businesses are afraid to do this for fear they are asking too much of the customer or that it is somehow less genuine. It isn’t true. Asking for a referral is just fine – in fact, it should be part of your incentivized marketing program.

 Make your own luck!

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