We’ve listed 7 ways you can reach out to new and existing customers to help give some background on who you are, what you can offer, and why your business can help them succeed. Plus, a little self-promotion never hurt anybody.
Table of Contents
1. About Us
Who are you? What do you do? What are you about? If someone can’t answer these right away then you need an About Us section. Doesn’t have to be fancy or over the top, just describe yourself and your business. Tell your customers what you can offer them, and why working with you is their best choice. And don’t forget the most important part: Provide good content, but with a personal touch, because you want to be known and not just described.
2. Blog
Don’t be afraid to reach out to new and existing customers. Blogs can be used for product and service updates, as well as providing commentary on new industry developments: like the release of iOS8. Many successful small businesses have a blog that they update regularly. It shouldn’t be considered a task or a chore, because successful blogs can generate interest in your company as well as create and provide additional interaction with your customers.
3. Social media
Facebook, Twitter, LinkedIn, and Instagram are great ways to interact with your customers. Social media can be used as a marketing tool, but also as a support outlet that can be used by customers in need of consistent contact. The key to a successful social media campaign is developing personal relationships with your customers by sharing useful information through multiple platforms. Variety is the key to stimulation, and customers will appreciate being able to interact with you using the various social media outlets.
4. Introduce your team
Now that you’ve introduced yourself and your business, introduce the rest of your staff. Customers enjoy learning about the people they interact with on a regular basis, and without a great staff, your customers wouldn’t come back. Show off the personalities of your staff and endear them to your clients.
5. Try Email Marketing
Email marketing works great in conjunction with blogs and social media. Company newsletters and announcements can go a long way. Try not to overdo it (remember what we said about variety) and make sure to send out well-timed emails to loyal customers about upcoming offers and promotions relevant to them or their friends.
6. How about a video?
We’re amateur videographers, given the advancements in phone and camera technology. Consider filming a short video to appear within About Us, or add to the blog with video blog posts. Formal or casual, videos can provide in-depth and personal interaction between you and your clients.
7. Listen to your customers
They know what they’re talking about, and will be the key to your success. It may sound simple, but customer feedback can lead to innovation and advancement of your business practices as well as referrals of new clients. Offer testimonials on your website, blog, app, and social media accounts, so that prospective customers can see for themselves. Successful businesses remember that it’s the customer base that determines its success, regardless of any technological advancement.
