Free WordPress Popup Plugins - Revamp Your Website Game

In the world of online marketing, popups have proven to be powerful tools for boosting email subscribers, driving sales, and growing your audience. Choosing the best free WordPress popup plugin can make all the difference in effectively capturing leads and turning them into loyal customers.

We’ve compiled a list of top-notch free plugins that combine ease of use with advanced features to help you achieve your goals without breaking the bank.

Key Takeaways

  • Choosing the right WordPress popup plugin is crucial for effective lead generation and conversion rates.
  • Factors to consider when selecting a plugin include user experience, performance, compatibility, ease of use, and customization options.
  • The top free WordPress popup plugins include Popup Maker, Icegram, WP Popups, and Popup Builder.
  • It’s important to balance pop-up frequency with visitor engagement through analytics testing while implementing valuable content or incentives.

What To Look For In A WordPress Popup Plugin

When selecting a WordPress popup plugin, it’s essential to consider factors such as user experience, performance, compatibility with your website and other plugins, ease of use, and customization options.

User Experience

User experience plays a critical role in the effectiveness of a WordPress popup plugin. A well-designed and user-friendly popup can significantly enhance visitor engagement, while poorly designed popups may deter users from engaging with your content or even lead to website abandonment.

To ensure a positive user experience with your chosen popup plugin, it’s essential to consider factors such as responsive designs that adapt seamlessly across various devices like mobile phones and tablets.

Furthermore, offering control over activation by implementing smart-targeting features like exit-intent technology or time-delayed triggers demonstrates respect for users’ preferences.


Performance is a crucial factor in selecting the right WordPress popup plugin for your website. A poorly optimized plugin can negatively impact loading speeds, resulting in increased bounce rates and lower search engine rankings.

To avoid potential slowdowns, consider using SaaS applications like OptinMonster that can enhance website performance by leveraging their own server resources instead of relying on your web hosting plan.


Compatibility is a crucial aspect to consider when selecting the ideal WordPress popup plugin for your website. A compatible plugin will seamlessly integrate with popular email marketing services, contact form plugins, and eCommerce platforms such as WooCommerce and Shopify.

For example, OptinMonster is highly compatible with many email marketing tools like MailChimp, Constant Contact, and Sendinblue.

By ensuring your chosen popup plugin integrates well with these services or any other tools vital for the functioning of your website, you’ll experience smoother performance without sacrificing capabilities that cater to lead generation and conversion optimization goals.

Ease Of Use

When it comes to using a WordPress popup plugin, ease of use is crucial. A user-friendly interface and intuitive navigation are essential for creating effective popups quickly and efficiently.

Some examples of easy-to-use popup plugins include PopUp Domination, TrustPulse, and OptinMonster. These plugins provide pre-built templates that can be customized with just a few clicks and offer features like inline editors for text changes and image uploads.

The use of advanced targeting options in these plugins allows businesses to create highly personalized pop-ups based on location, device type, time on the page, or even user behavior; thereby helping their website visitors find what they need faster while improving conversion rates.

Customization Options

Customization options are a crucial aspect of any WordPress popup plugin. A good plugin should allow users to easily customize their popups with different designs, colors, and fonts to match the website’s overall look and feel.

This ensures that the popups blend seamlessly with the website and don’t appear as intrusive or out of place.

For example, OptinMonster offers a variety of customization options, including pre-designed templates that can be tweaked using the drag-and-drop builder or custom code editor.

WPForms Pro is another popular option for customization options; it allows users to create forms by dragging form fields onto a canvas and then tweaking them as needed using an intuitive interface.

Popup Maker

Popup Maker is a highly customizable WordPress popup plugin that offers advanced targeting, exit-intent technology, and GDPR compliance.

Features & Description (Popup Maker)

Popup Maker is a versatile and user-friendly WordPress plugin that offers advanced targeting and customization options. With its built-in pop-up editor, users can easily create engaging opt-in forms and customize them to suit their needs.

One of the unique features of Popup Maker is the headline generator, which creates attention-grabbing headlines for pop-ups based on predefined templates.

It also includes inline opt-in forms that allow users to embed sign-up forms directly into their content or page designs.

The plugin offers four types of opt-in forms – lightbox pop-ups, notification bars, slide-ins/scroll boxes, and full-screen welcome mats – with multiple themes to choose from.

Popup Maker provides advanced targeting options like geolocation targeting and device-based targeting while being GDPR compliant.

Pros & Cons (Popup Maker)

Popup Maker is a highly recommended WordPress popup plugin with numerous benefits and some shortcomings. Here’s a table detailing the pros and cons of Popup Maker:

Free to use, making it an affordable option for website ownersAdvanced features may require paid add-ons
Over 400,000 active installs, demonstrating its reliability and popularityMay need a slight learning curve for beginners
5-star rating, showcasing user satisfactionSome users might find the plugin’s interface slightly overwhelming
Offers advanced targeting and customization options for better engagementNot as many visual customization options as some other plugins
Compatible with most WordPress themes and plugins


Icegram is a free WordPress popup plugin that offers various features such as opt-in forms, popups, and call-to-actions. The plugin has a drag-and-drop builder for easy customization and includes targeting options like geolocation, device targeting, traffic source targeting, and exit intent.

Features & Description (Icegram)

Icegram is a free or low-cost popup plugin for WordPress that offers customizable and visually appealing popups to promote lead generation and conversion rates.

This plugin provides an array of features, including various campaign types like achievement, notification bars, header footer bars, toast notifications, action bars, and countdown timers.

One of the best things about Icegram is its CTA (Call To Action) feature that allows businesses to tailor their messages according to customers’ needs and preferences.

Another advantage of using this plugin is its FOMO feature – a marketing technique that creates urgency in visitors by highlighting limited-time deals or product scarcity.

While Icegram has some limitations in targeting options and user interface compared to other plugins such as OptinMonster or Bloom; it makes up for it with excellent customer support services and integration capabilities with email marketing services like MailChimp, and Constant Contact along with e-commerce platforms like WooCommerce & Easy Digital Downloads making it an ideal choice for business owners looking for robust yet cost-effective solutions.

Pros & Cons (Icegram)

Icegram offers several advantages and disadvantages that users should consider before choosing this WordPress popup plugin. The following table highlights the pros and cons of using Icegram:

Free to use with no traffic limitsLimited targeting options compared to some competitors
Visual customization options availableSome users find the user interface to be poor
Offers tracking and other powerful featuresPotential for compatibility issues and conflicts with other WordPress plugins
Supports gamification and FOMO marketing strategiesAs a standalone plugin, may affect website performance
Strong Call to Action (CTA) for improved conversion rates

WP Popups

WP Popups is a user-friendly WordPress popup builder plugin that offers customizable templates and easy integration with popular email marketing services.

Features & Description (WP Popups)

WP Popups is a user-friendly WordPress plugin that allows users to create highly customizable and professional-looking popups in just a few clicks. This powerful tool offers over 100 pre-built templates, making it easy for website owners to design their perfect popups without any coding knowledge or design skills.

One of the best features of this plugin is its ease of use; it’s incredibly intuitive and straightforward to navigate through, even if you’re new to using WordPress plugins or designing pop-ups.

Another great aspect is its compatibility with various email marketing services such as MailChimp, Active Campaigns, HubSpot, and more.

Finally, WP Popups offers premium plans with advanced functionality options like Exit-Intent technology which increases conversion rates by detecting when visitors are about to leave your website.

Pros & Cons (WP Popups)

WP Popups is a popular and versatile WordPress popup plugin with an array of features and customization options. However, it’s crucial to weigh its pros and cons before deciding if it’s the right fit for your website. The following table highlights the advantages and drawbacks of using WP Popups:

WP Popups offers a user-friendly interface and drag-and-drop builder, making it easy to create professional-looking popups.While the free version is packed with features, advanced options like analytics and certain integrations are only available in premium plans.
This plugin provides various targeting and trigger options, including exit-intent technology, helping to improve lead generation.Some users may experience compatibility issues with specific themes or plugins, so it’s essential to check your web hosting plan’s compatibility.
WP Popups is compatible with popular email marketing services, allowing seamless integration and improved email list building.Popups can negatively impact website performance, making it crucial to ensure the plugin has minimal effect on site speed and search rankings.
The plugin offers responsive design, ensuring popups look good on all devices and screen sizes.As with any plugin, there may be a learning curve for those new to WordPress or popup creation in general.

Popup Builder

Popup Builder is a user-friendly WordPress popup plugin that offers advanced targeting options and customization features.

Features & Description (Popup Builder)

Popup Builder is a WordPress plugin designed to help website owners build email lists by creating compelling pop-ups. The plugin offers customizable templates, pre-built forms, and the ability to create custom HTML, CSS, and JavaScript.

The plugin allows users to create different types of campaigns such as full-screen welcome mats, slide-in scroll boxes, and floating notification bars among others. It also includes advanced targeting options such as geolocation and device-based targeting that help improve the user experience while increasing conversion rates.

Popup Builder’s drag-and-drop editor simplifies customization allowing users to change text copy, color schemes, or use images seamlessly without coding knowledge needed.

The free version comes with features like exit-intent triggers for targeted campaigns while premium versions offer more advanced features such as analytics tracking and A/B testing capabilities for improved campaign performance optimization.

Pros & Cons (Popup Builder)

Popup Builder is a versatile and popular WordPress popup plugin that allows users to create elegant and professional popups for promoting content and collecting leads. However, it has its own set of pros and cons that need to be weighed before implementing it on your website. A comparison of the advantages and disadvantages of Popup Builder can help potential users determine if it’s the most suitable option for their needs.

Highly customizable with a variety of design optionsThe steep learning curve for non-technical users
Supports a wide range of email marketing servicesPaid version may be costly for some users
Performance-friendly with minimal impact on site speedSteep learning curve for non-technical users
Well-documented tutorials and responsive customer supportSome features may require additional plugins for full functionality
Mobile-friendly design and compatibility with other pluginsOther options like OptinMonster and Ninja Popups may offer unique features

In conclusion, Popup Builder can be a powerful tool for creating attractive and effective popups on your website, but it may not be the best choice for everyone. It’s essential to take the time to evaluate its pros and cons and compare it to other available popup plugins to ensure that it meets your specific requirements and expectations.

HubSpot WordPress Plugin

The HubSpot WordPress Plugin offers advanced targeting options, including geolocation and referrer detection, making it an excellent choice for businesses looking to boost lead generation and conversion rates.

Features & Description (HubSpot WordPress Plugin)

HubSpot’s WordPress Plugin is a free and easy-to-use tool that allows you to integrate your website with HubSpot’s marketing automation platform. With customizable pre-built templates, you can create visually appealing opt-in forms for your WordPress site without any coding.

One of the best features of the HubSpot WordPress Plugin is that it provides A/B testing tools to help users find the best designs for their pop-up campaigns. This allows businesses to experiment with different opt-in forms and see which ones lead to higher email subscriber rates or sales conversions.

While there are limits on form follow-up emails in the free version of the plugin, HubSpot offers different pricing plans based on organizational needs for those who want additional features such as lead tracking and management tools.

Pros & Cons (HubSpot WordPress Plugin)

HubSpot WordPress Plugin offers many benefits for users looking to utilize popups on their website; however, it also has some limitations, especially in its free version. The following table highlights the pros and cons of the HubSpot WordPress Plugin.

Customizable pre-built templatesLimits on form follow-up emails in the free version
Built-in analytics to measure successUpgrades might be required for advanced features
Easy-to-use interfaceNot as feature-rich as some other popup plugins
Integration with HubSpot CRM and other marketing toolsPotential compatibility issues with some web hosting plans
Excellent customer supportMay have fewer customization options compared to alternatives

In conclusion, the HubSpot WordPress Plugin is a solid choice for those seeking a free and user-friendly popup solution, offering basic features and integration with HubSpot’s ecosystem. However, users may need to upgrade or consider other options for more advanced functionality and complete form follow-up emails.

Tips For Using Popup Plugins

To get the most out of your WordPress popup plugin, offer valuable incentives, limit the frequency, and use exit-intent technology while testing different designs and copies to optimize conversion rates.

Offer Valuable Content Or Incentives

To make the most of your WordPress popup plugin, you need to offer something valuable in exchange for users’ email addresses or actions. Whether it’s a discount code, an exclusive download, or access to premium content, incentives can help increase lead generation and conversion rates.

For example, OptinMonster allows you to create customized campaigns such as offering free e-books or video series in exchange for email sign-ups. WP Popups offers customizable call-to-action buttons that can link to landing pages where users can download free templates or trial software.

Use Exit-intent Technology

Exit-intent technology is a powerful tool that can greatly increase the effectiveness of a website’s popup plugin. With this feature, popups are triggered when visitors show signs of leaving the website.

This allows for targeted messaging to be displayed at the exact moment when users are most likely to engage with it.

Many of the popular WordPress popup plugins, such as OptinMonster and Popup Maker, include exit-intent technology as one of their features.

By using this tool along with other targeting options like time on page and scroll depth, websites can create customized messages that capture attention and drive higher conversion rates.

Limit Frequency To Avoid Annoying Users

One of the most significant downsides of using popups on a website is their potential to irritate users. As such, it’s important to limit the frequency at which they appear when designing a campaign with popup plugins.

Bombarding visitors with pop-ups will likely result in them quickly leaving your site or even worse, losing trust in your brand altogether. Striking a balance between effectiveness and user-friendliness is critical here.

Many WordPress popup plugins allow you to customize how frequent and when your pop-ups should appear—consider A/B testing different schedules so you can evaluate how many times per session are optimal for engagement while keeping bounce rates low.

Test Different Designs And Copy

To maximize the effectiveness of your WordPress popup plugin, it is essential to experiment with various designs and copies. A/B testing is a powerful tool that can help you determine which elements work best for your audience.

For instance, OptinMonster offers pre-built templates for pop-ups that are highly customizable using its drag-and-drop builder. Its advanced targeting options allow users to create personalized campaigns based on user actions such as clicks or scroll depth.

With over 50 design templates available on Thrive Leads, businesses have access to many color schemes and themes tailored around specific niches.

By analyzing metrics such as conversion rates and engagement levels through Google Analytics goals or smart tracking features offered by plugins like HubSpot WordPress Plugin or Popup Builder, you can refine your messaging effectively.

Measure Success With Analytics

Measuring the success of your WordPress popup campaigns is crucial to understand what’s working and what needs improvement. Utilizing analytics can help you track important metrics like conversion rates, email subscribers, and engagement levels.

For example, Icegram provides real-time tracking data that allows you to monitor impressions, clicks, conversions, and more. With Popup Maker’s advanced targeting and A/B testing features combined with Google Analytics integration, you can conduct a thorough analysis of how your popups are performing.

Final Thoughts

Choosing the best Free WordPress popup plugin for your website can be a game-changer for lead generation and conversion rates. While OptinMonster is deemed the best premium option, there are many equally effective free plugins available such as WP Popups and Popup Builder.

When selecting a plugin, it’s essential to consider user experienceperformancecompatibility with other tools and software, and customization options.

Whether you’re running an online store or a blog, implementing popups with valuable content or incentives can engage users and increase email subscribers without compromising their browsing experience.

Remember to test different designs using analytics while limiting frequency to reduce frustration among visitors.

Frequently Asked Questions

What are some of the best free WordPress popup plugins available?

Some of the best free WordPress popup plugins include WP Popup Maker, SumoMe, OptinMonster, and ConvertPlus. Each plugin has its own unique features and benefits to help you create effective popups for your website.

Are there any limitations to using a free WordPress popup plugin?

While many free WordPress popup plugins offer powerful features, they often come with certain limitations compared to premium versions or paid alternatives. For instance, you may have fewer customization options or be limited in terms of how many popups you can create at once.

Can I use a free WordPress popup plugin on my eCommerce website?

Yes! In fact, adding popups to an eCommerce site is a popular way to boost conversions and sales by capturing leads or encouraging visitors to complete purchases before leaving your site. Many free popup plugins offer functionality specifically designed for online stores.

How can I make sure my popups are not too intrusive or annoying for users?

One important consideration when using popups on your website is finding the right balance between promotion and user experience – after all, no one wants to feel bombarded with ads while trying to browse content! To avoid being too intrusive, make sure you give users ample time before displaying a popup (e.g., wait at least 30 seconds after they arrive) and provide clear ways for them to close it if they’re not interested in your message. You may also want to limit how frequently each visitor sees your popups so that they don’t become overly repetitive or annoying over time.