Smart phones, tablets, and smart TVs will soon be powered by the same technology stack — ARM processors running iOS or Android along with their respective app stores. That means the key differentiating feature between these devices will be staring you right in the face — screen size.
Screen size matters more than content creators think. For starters, look at this research from Google that shows engagement increases with screen size. This makes sense, as people consume content differently on different screen sizes. 4-5” phones are great for checking emails, tweets, social networks (especially uploading photos you took on your phone), listening to music, and playing casual games. Consumers surveys show that email is the #1 activity on smart phones.
7-10” tablets are great for reading books and magazines, surfing the web, watching videos, and playing casual to mid-core game, like Plants vs Zombies or Infinity Blade. Consumer surveys show that gaming is the #1 activity on tablets.
30-50” TVs are great for long session movies, TV shows, and video games. Big screen TVs are usually hooked up to the best speakers in the house, so it’s great for rich audio and video experiences. Perhaps most important, the 30-50” screen is for content you want to share with family and friends. Increasingly, the user experience in front of the TV now includes a 2nd screen in the form of a tablet/phone. The key approach here for your business is to get your message into as many of these devices as possible without constraining your budget. XPLORION Apps can do that for you on any device.
