What a time to launch a startup. The market is hot; investors’ money is flowing. It’s hard not to get excited. The only thing left to do is to start crushing it. There are two popular ways to take on this feat. One route, used by Uber and Airbnb, is to accept a large sum…
As of this year, there are now more Americans using mobile devices than those using laptops. It’s official – the mobile world is here. The majority of consumers choose to research products and services on their mobile devices before purchasing, regardless of whether they purchase later in a store or online. Being mobile ready can…
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The Pareto Principle dictates that 80% of outcomes generally come from 20% of resources. Though supposedly applicable to many diffe”http://www.investopedia.com/terms/1/80-20-rule.asp”rent phenomena (such as nature, biology and evolution) this ‘80/20 rule’ is often applied in business and economic contexts. It must be striking, then, when sources report that 80% of businesses fail within their first 18…