A new study, conducted by Pew Research Internet Project, showed that 91% of Americans own a mobile phone, and over half of them use those phones to access the internet. That probably doesn’t surprise anyone, but what you may not know is what that means for your business. If you own a business, it is…
With mobile technology available today through apps and mobile websites you can improve customer service, customers can now access information & receive excellent customer service faster than ever. Businesses live and die by their customer service.
Mobile Websites VS Mobile App – It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply a smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile.
Many small businesses have joined larger ones in developing a mobile app for their customers, but there are still many holding out, with several small businesses not getting connecting with their customers on a mobile level. A recent study showed that more than half of small businesses don’t even have a website, much less a…
Now Is The Time To Create Mobile Apps. In spite of mobile Internet usage eclipsing desktop computing in recent years, B2B marketers have been skeptical of mobile technology’s potential for client/customer engagement. Many still lack a credible mobile content distribution strategy, which sounds like bad news, but really it leaves the field wide open for…
Every industry must adapt to stay ahead of the changing tides of consumers needs. Fashion designers strive to dream up the next popular fad, while medical researchers try to answer nature’s toughest questions. Becoming a leader in any industry isn’t only about keeping up with the trends, but also setting them. As mobile marketers, we…